According to a survey among internet users conducted in Vietnam by Decision Lab, in the fourth quarter of 2023, Facebook was considered the primary social media platform by 52 percent of the respondents among Generation Z. Meanwhile, 12 percent of them listed the Vietnamese platform Zalo as their primary app.
April 2024
Vietnam
Q4 2023
382 respondents
18-26 years
among Gen Z internet users nationwide
Online panel
Original question: “If you can only use one social media platform, which platform will you select?”
The survey was conducted among Generation Z respondents, who were born between 1997 and 2005.
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